88 Fox Run Road
South Salem, NY 10590
Phone 914.661.0053


Staffed with seasoned interactive marketers, executives, entrepreneurs and business advisors with years of experience helping increase online sales and site visibility, Primary Systems provides Internet marketing services including:

Search Engine Marketing
Email Marketing
Affiliate Marketing
Display Advertising
Web Development
e-Commerce Services
Creative Development and Copywriting

...and many other services to help grow your company

Primary Systems: Internet Marketing Services

Search marketing

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). 

The most popular SEM methods include: Search Engine Optimization (or SEO, organic search), pay-per-click or paid placement and paid inclusion. 

email marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.

Adding advertisements in emails sent by other companies to their customers.

Emails that are being sent on the Internet

Affiliate marketing

Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors and various types of affiliates/publishers who utilize a number of different methods to advertise the products and services of their merchant/advertiser partners.

display advertising

Commonly referred to as banner advertising, display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. In periodicals it can appear on the same page with, or a page adjacent to, general editorial content; as opposed to classified advertising, which generally appears in a distinct section and was traditionally text-only in a limited selection of typefaces.

Display advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media that might include audio and video elements. Flash by Adobe (originally Macromedia, which was bought by Adobe) is the preferred format for interactive ads on the internet.

web development

Web development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding.

Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.